Ocean Blue
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Ocean Blue
Collaborative Advantage – Keep the Blue Oceans Blue
In the book Blue Ocean Strategy by Kim and Mauborgne, the concept of Blue Ocean Strategy was introduced to help companies to move away from fiercely contended "red oceans", by creating "blue oceans" of uncontested market place. Through actionable plans suggested in the book, the companies will be guided to create innovative products and provide new values to the customers. This will certainly help to mitigate the misery that everyone in the industries has gone through due to ever-intense competitions.
However, I cannot help but to ask if there would create a situation, in which everyone compete with each other to create "blue oceans". In addition, will the rival companies try to move in swiftly to catch up with the leaders while new "blue oceans" are found? Hence, the newly found "blue oceans" would quickly turn "red". If these happened, intense competitions will be extended into new playing fields.
The good news of the approach is the ever expansion of innovations and market frontiers. However, the winners will reap the benefits of the markets while the losers will be left further behind. We still need to worry about whether we are able to discover new "blue oceans" fast enough before the "red oceans" catch up with us. Worst still, if our competitors find the "blue oceans" before us. Hence, fears and worries are still with us no matter how good we have utilize the Blue Ocean Strategy.
I think the important question to ask is: why do "blue oceans" have to turn "red"? Why can't "blue oceans" stay "blue"? I believe we can find the answer if we just switch off our competitive mind-set for a while, and think about collaboration. That was my suggestion in series of articles I have written about "collaborative advantage".
In collaborative mode, we work with our "enemies", we help each other to grow instead of killing one another, and we do not sacrifice losers, but will help them to help us. Only when everyone has a chance to share the "blue oceans" regardless of whoever discover them, we will be able to keep the "blue oceans" "blue", and we can have long term peace.
Blue Ocean Strategy has provided us with a tool to expand our innovative horizons. It is up to us to decide whether the "blue oceans" created to stay "blue" or turn "red". I suggest that we share new innovations through collaborative spirits to keep the oceans "blue". In this new century, we need to fight for our mutual survival, but not against each other!
About the Author
The author is the owner of the website: www.chrysalisjournal.com
The original article is captured in: http://chrysalisjournal.com/wordpress/?p=242
Why is sky and ocean blue why is sometimes the ocean green?
who created the color blue?
The sun's ultraviolet rays separate into spectrum of colors, blue the last color the earth's oceans and seas absorbs which is reflected at the bottom of the ocean and sea floors resulting the oceans and seas appearing blue.
Up in the Arctic there are blue and green ice bergs which resulted in certain types of mineral from the arctic ocean blending into the ocean.
Some of the oceans and seas appear green because of the algae content surfacing above the oceans and seas. Too much phosphate can lead to too much algae in earth's waters.
When algae dies and there is too much at the surface toxic fumes are released causing aquatic plants, animals, the ocean and sea to be poisoned.
Too much algae at the surface of the ocean and sea prevents sunlight Epipelagic and Mesopelagic from receiving vital sunlight for aquatic life from thriving.
Blue October - Into The Ocean